The 7 Best Email Marketing Tools for 2025: A Complete Guide
Choosing the right email marketing platform is one of the most important decisions you’ll make for your business. With so many tools on the market, it’s easy to feel overwhelmed by features, pricing tiers, and promises of “all-in-one” solutions. The truth is, there isn’t a single “best” platform for everyone, the right tool depends on your business goals, audience size, and budget.
In this guide, we’ll break down the leading email marketing platforms of 2025, AWeber, GetResponse, MailerLite, Kit, Mailchimp, Beehiiv, and Flodesk. Each section explains who the platform is best for, what makes it stand out, and where it might fall short. By the end, you’ll know exactly which platform fits your business goals whether that’s launching your first newsletter, automating sales funnels, or scaling a full-blown ecommerce machine.
1. AWeber
AWeber has been around for over two decades and continues to be a favorite for small businesses and entrepreneurs who want a reliable, easy-to-use tool. Its standout feature is the AI-powered Newsletter Assistant, which helps you draft engaging emails in minutes. This makes it especially appealing for beginners or time-strapped business owners who want to create professional campaigns without overthinking design or copy.
You also get a simple drag-and-drop editor, pre-built automation workflows, and excellent deliverability all of which make it easy to hit the ground running. AWeber’s pricing is competitive, with a free plan for up to 500 subscribers, and paid plans starting affordably.
while AWeber keeps things user-friendly, it hasn’t ignored the essentials:
- Automations let you set up welcome series or follow-up sequences.
- Landing pages are included at no extra cost, so you can collect subscribers even without a website.
- Ecommerce tools help you track sales directly from your campaigns.
- Deliverability (the rate at which your emails land in inboxes instead of spam) is consistently strong, which is something not every platform can promise.
Who Is AWeber Best For?
AWeber is best for:
- Beginners and small businesses who want something intuitive and reliable.
- Coaches, creators, and bloggers who need core tools like automations, landing pages, and analytics without overpaying.
- Anyone who values customer support. AWeber is known for its excellent 24/7 support via chat, phone, and email, a lifesaver when you’re stuck.
Where AWeber Falls Short
Now, to be fair, AWeber isn’t trying to be the most advanced tool on the market. Compared to platforms like GetResponse or ActiveCampaign, its ecommerce integrations and automation options are more basic. Templates, while functional, aren’t as sleek or design-forward as what you’d find in Mailchimp or Flodesk.
And while AWeber does offer a low-cost “Lite” plan, serious users usually outgrow it quickly and need to move up to the Plus plan to unlock unlimited automations and lists.
Pricing Snapshot
AWeber keeps its pricing straightforward. For example, with up to 500 subscribers:
- Lite – $12.50/month (billed annually): 1 list, 3 automations, 3 landing pages, and standard analytics.
- Plus – $20/month (billed annually): Unlimited lists, automations, and landing pages, advanced analytics, ecommerce tracking, and no AWeber branding.
- Done For You Setup – $20/month + $79 one-time setup: The AWeber team sets everything up for you, including branded templates, landing pages, and weekly newsletter drafts.
The Bottom Line on AWeber
If you’re just starting out or you simply want a no-nonsense platform that gets the job done without overcomplicating things AWeber is hard to beat. It may not have every advanced feature under the sun, but it’s affordable, dependable, and backed by some of the best support in the industry.
Choose AWeber if: You want a straightforward tool that makes sending emails easy, you value strong support, and you’re not interested in paying extra for features you may never use.
2. GetResponse
GetResponse is more than just an email marketing tool, it’s a full marketing automation platform. Beyond emails, it offers webinars, landing pages, sales funnels, and even website building. Its automation features are particularly powerful, allowing you to build complex workflows triggered by subscriber behavior.
One of its strongest use cases is ecommerce. With features like abandoned cart recovery, product recommendations, and built-in integrations with major ecommerce platforms, GetResponse is designed for businesses that want to drive sales directly from their email campaigns.
Why People Choose GetResponse
The big selling point here is automation. GetResponse gives you a visual workflow builder where you can design entire customer journeys. Want to send a welcome series, follow up based on whether someone clicks a link, and trigger a special offer for repeat buyers? You can build all of that without touching code.
Another standout is its webinar hosting. Few email marketing platforms let you run webinars natively, but GetResponse does. This makes it a strong option for coaches, consultants, and educators who use live sessions to sell services or digital products.
Add in ecommerce integrations, a built-in website builder, and tools like AI subject line generators and AI campaign recommendations, and you start to see why GetResponse is often considered a “do-it-all” platform.
Who Is GetResponse Best For?
GetResponse is ideal for:
- Growing small businesses that need more than just email newsletters.
- Ecommerce brands looking for cart recovery, product recommendations, and transactional email support.
- Coaches and educators who want to combine webinars and email marketing in one place.
- Marketers who love data. Its advanced analytics let you dig deep into performance metrics and customer behavior.
Where GetResponse Falls Short
Of course, all that extra power comes with a trade-off. GetResponse can feel more complex than beginner-first platforms like AWeber or Flodesk. If you’re brand new, you may find yourself overwhelmed by the number of tabs and options.
Pricing is also steeper once your list grows. The Free plan is generous enough for beginners, but once you pass 500 subscribers, you’ll need to move into a paid plan. And if you want access to the most powerful automation tools, you’ll be looking at higher tiers.
Pricing Snapshot
For up to 1,000 subscribers, GetResponse offers:
- Free – $0/month: Up to 500 contacts, unlimited newsletters, 1 landing page, 1 website, and signup forms.
- Email Marketing – $15.60/month (annual): Unlimited newsletters, autoresponders, and basic automations.
- Marketing Automation – $48.40/month (annual): Advanced automation workflows, webinars (up to 100 attendees), and event-based triggers.
- Ecommerce Marketing – $97.60/month (annual): Ecommerce features like product recommendations, abandoned cart recovery, and promo codes.
- MAX/Enterprise – Custom pricing: Dedicated support, advanced security, and higher sending volumes.
The Bottom Line on GetResponse
GetResponse shines when you want more than just email marketing. Its automation and webinar features set it apart from most competitors, making it a go-to for businesses that are scaling up and need their marketing platform to grow with them.
Choose GetResponse if: You’re ready for advanced automation, want to host webinars directly in your platform, or run an ecommerce store that benefits from personalized campaigns.
3. MailerLite
MailerLite strikes a balance between affordability and functionality. It offers a generous free plan (up to 1,000 subscribers and 12,000 emails per month) and affordable upgrades. The platform is user-friendly, with a clean design that avoids unnecessary clutter, while still including features like automation, landing pages, and ecommerce tools.
MailerLite is especially attractive for businesses that want professional tools on a budget. It may not be as advanced as GetResponse or as creator-focused as Kit, but it delivers solid value without overwhelming users.
Why People Choose MailerLite
The first reason many marketers gravitate toward MailerLite is its beautiful, modern design tools. The drag-and-drop email editor is smooth and clutter-free, making it easy to create emails that actually look good without fighting the interface. Templates are sleek and minimal perfect for brands that care about visuals.
Beyond design, MailerLite comes with strong automation features. You can set up welcome sequences, behavior-based triggers, and personalized campaigns without needing advanced tech skills. Plus, its landing page and website builder make it easy to capture leads and launch campaigns without an extra tool.
For creators who want to monetize their audience, MailerLite has built-in features for paid newsletters, subscriptions, and even selling digital products. This makes it a smart option if you’re building a business around content.
Who Is MailerLite Best For?
MailerLite is a great choice for:
- Small businesses and startups that need professional-looking campaigns on a budget.
- Creators and bloggers who want to grow their list and monetize content.
- Design-conscious brands that want sleek templates and an editor that makes customization painless.
- Marketers who need flexibility without the bloat of enterprise tools.
Where MailerLite Falls Short
MailerLite’s simplicity is both a strength and a limitation. While it covers most needs very well, it’s not as deep as GetResponse in areas like advanced analytics or enterprise-level automation. If you need things like Facebook custom audiences or high-level deliverability reports, you may find it lacking.
Support can also be a little slower on the lower-tier plans, which might frustrate users who expect 24/7 live help.
Pricing Snapshot
For up to 1,000 subscribers, MailerLite offers:
- Free – $0/month: Up to 1,000 subscribers, 12,000 emails per month, 1 user, website & landing pages, email support.
- Growing Business – $10/month: Unlimited emails, unlimited users, advanced automation, selling digital products, dynamic emails.
- Advanced – $20/month: Priority support, Facebook integration, custom HTML editor, promotional pop-ups.
- Enterprise – Custom pricing: Dedicated success manager, custom integrations, advanced deliverability support.
The Bottom Line on MailerLite
MailerLite is a sweet spot between affordability, ease of use, and enough advanced features to support growth. It’s not as heavy-duty as GetResponse, but that’s exactly why many small businesses and creators love it. It does the essentials really well without overwhelming you.
Choose MailerLite if: You want an affordable, user-friendly tool with beautiful templates, solid automation, and built-in ways to monetize your audience.
4. Kit
Kit, formerly known as ConvertKit, is built specifically for creators, bloggers, podcasters, YouTubers, and anyone selling digital products. It shines with its creator-first monetization tools, including paid newsletters, product sales, and subscription offerings. Unlike some platforms that feel bloated, Kit keeps things simple with a clean interface and straightforward automation tools.
If your main focus is building an audience and monetizing your content, Kit is one of the best options on the market. It also integrates with popular creator tools like Shopify, Teachable, and Patreon, making it easy to manage your entire creator business from one hub.
Why people choose Kit
What sets Kit apart is how it simplifies creator workflows. The visual automation builder is both flexible and readable: you can create a welcome funnel that tags subscribers, triggers a freebie delivery, and starts a paid onboarding sequence all on a simple canvas. Its tagging and segmentation are especially good; creators who rely on nuanced audience segments (e.g., podcast listeners vs. course buyers) will find this extremely handy for targeted offers.
Kit also leans into creator monetization: selling digital products, running paid newsletters, and publishing a newsletter feed are baked in. And if you’re migrating from another tool, Kit offers free migrations, making the switch painless.
One other practical win: Kit’s free plan is unusually generous for creators; it supports a large audience size on the free tier, so you can build and experiment before committing.
Who Kit is best for
Kit is an excellent fit for:
- Creators (bloggers, podcasters, YouTubers) who monetize directly from subscribers.
- Course creators and coaches who sell digital products and need clean delivery and tagging.
- Solopreneurs who want automation that’s powerful but not overcomplicated.
- Anyone who values clear audience segmentation and product-first features.
Where Kit falls short
Kit’s strengths come with trade-offs. It doesn’t aim to be an all-in-one marketing suite like GetResponse; so if you need built-in webinar hosting, advanced ecommerce catalogs, or complex multi-channel funnels, Kit may feel limiting. Designer-focused teams may also miss the polish and template variety found in Flodesk or Mailchimp. Additionally, while Kit provides solid analytics, enterprises that need advanced attribution and deliverability tooling will want to look elsewhere.
Pricing snapshot (2025)
Kit’s plans are straightforward and creator-focused:
- Newsletter (Free) $0/month
- Up to 10,000 subscribers
- 1 basic Visual Automation, 1 email sequence, 1 user
- Unlimited landing pages, opt-in forms, and email broadcasts
- Tagging & segmentation, API access, ability to sell digital products and run paid newsletters
- Note: includes “Free Recommendations” (part of the free plan terms) and email support
- Up to 10,000 subscribers
- Creator$33/month (or $390 billed yearly) recommended
- Up to 1,000 subscribers (priced by list size)
- Unlimited Visual Automations and unlimited email sequences
- 2 users, Remove Kit branding, Paid Recommendations, Smart Recommendations
- RSS campaigns, polls, and 24/7 email & chat support
- Up to 1,000 subscribers (priced by list size)
- Creator Pro$66/month (or $790 billed yearly)
- Up to 1,000 subscribers (priced by list size)
- Everything in Creator, plus advanced features: A/B testing, Facebook custom audiences, referral systems, link editing in sent broadcasts, engagement scoring, deliverability reporting, and a dedicated insights dashboard
- Unlimited users and priority 24/7 support
- Up to 1,000 subscribers (priced by list size)
(Prices scale with subscriber counts; the billed-yearly rates above reflect the commonly offered annual discounts.)
The bottom line on Kit
If your business is centered on content and direct monetization, Kit is one of the cleanest, most sensible options available. It gives creators the automation, tagging, and product tools they actually use with sensible pricing and a generous free tier to experiment. It won’t replace a heavyweight marketing suite for complex ecommerce, but for creators who want to build relationships and sell without wrestling with crufty interfaces, Kit is hard to beat.
Choose Kit if: you’re a creator or course seller who needs powerful, readable automations, clear tagging and segmentation, and built-in tools to sell digital products all within an interface that keeps the focus on your audience, not the software.
5. Mailchimp
Mailchimp is perhaps the most well-known name in email marketing. Its popularity comes from its approachable interface and wide range of integrations. You’ll find Mailchimp integrations for everything from ecommerce platforms to CRMs to analytics tools, making it a good option for businesses that rely on a connected tech stack.
The free plan allows up to 500 subscribers, which is suitable for very small lists. However, Mailchimp’s pricing can become expensive as your subscriber count grows. While it doesn’t offer the deepest automation or advanced creator tools, its familiarity and broad compatibility make it a dependable choice.
Why people choose Mailchimp
Mailchimp’s main strength is its accessibility. The drag-and-drop email builder is polished and intuitive, making it easy to design on-brand emails without design skills. Its automation tools (especially in the Standard and Premium plans) let you build behavioral journeys that can nurture leads, re-engage customers, or cross-sell products.
Mailchimp also has strong audience management tools. You can tag and segment subscribers, use predictive insights, and personalize campaigns to boost engagement. For businesses scaling up, its integrations (Shopify, WooCommerce, social platforms, CRMs) make it easier to centralize marketing.
And with the addition of SMS marketing, Mailchimp now gives businesses an extra channel to reach their audience something not all competitors offer.
Who Mailchimp is best for
Mailchimp is a great fit if you’re:
- A small-to-mid sized business that wants a recognizable, trusted name.
- A team that values built-in tools, integrations, and all-in-one convenience.
- A business running ecommerce (Shopify, WooCommerce, etc.) and needing product-focused automations.
- A marketer who wants the option to scale from basic newsletters all the way up to enterprise-grade features.
Where Mailchimp falls short
Mailchimp’s popularity comes at a cost literally. As your list grows, Mailchimp can get expensive quickly, especially on Premium. Their overage fees for exceeding contact or email send limits can also surprise new users. While automations are solid, creators who want product-first monetization (like Kit) or ultra-clean workflows may find Mailchimp bloated. Finally, the Free plan is limited, no SMS, capped subscribers, and restricted features so serious users will need to upgrade fairly quickly.
Pricing snapshot (2025)
- Free $0/month
- Up to 500 contacts
- Email marketing basics only
- No SMS available
- Up to 500 contacts
- Essentials + SMS from $13/month (after free trial)
- Up to 500–10,000+ contacts (scaled pricing)
- Email scheduling and A/B testing
- Add SMS for $20/month
- Save 15% on annual billing for larger lists
- Up to 500–10,000+ contacts (scaled pricing)
- Standard + SMS from $20/month (after free trial)
- Includes automation, personalization, and optimization tools
- SMS available starting at $20/month
- Scales with contacts
- Includes automation, personalization, and optimization tools
- Premium + SMS from $297.50/month (intro pricing; normally $350/month)
- Unlimited contacts, advanced segmentation, multivariate testing
- Priority customer support
- SMS add-on starts at $20/month
- Designed for larger teams and enterprises
- Unlimited contacts, advanced segmentation, multivariate testing
(Like most platforms, pricing scales significantly with list size; the amounts above reflect the base tiers.)
The bottom line on Mailchimp
Mailchimp is still one of the most versatile and widely trusted email marketing platforms out there. It offers everything most businesses need from email templates to advanced automations and the ability to scale into SMS and enterprise features if needed. That said, its costs add up quickly, so it’s best suited for businesses that will take full advantage of its toolset.
Choose Mailchimp if: you want a well-known, trusted platform with a wide feature set, excellent design tools, and the flexibility to grow into advanced marketing capabilities and you’re willing to pay a bit extra for convenience.
6. Beehiiv
Beehiiv is one of the newest players on the market, and it’s quickly gaining traction among newsletter creators. Designed with publishers in mind, Beehiiv focuses on audience growth and monetization. It includes referral programs, newsletter ad networks, and built-in analytics that help creators expand their readership.
One standout aspect is Beehiiv’s free plan, which supports up to 2,500 subscribers with unlimited email sends. This makes it an excellent choice for anyone starting a newsletter-driven business. Its design is clean and modern, and it’s optimized for long-form content creators who want to turn a simple newsletter into a revenue stream.
Why people choose Beehiiv
The biggest draw of Beehiiv is its newsletter-first approach. You get a custom website for hosting your newsletter, analytics to track growth and engagement, and unlimited email sends even on the free plan.
But where Beehiiv really stands out is in its monetization tools:
- Ad Network & Boosts instantly tap into paid sponsorships and cross-promotions with other creators.
- 0% fees on paid subscriptions unlike Substack, Beehiiv lets you keep what you earn.
- Referral program tools encourage subscribers to invite others and reward them for doing so.
And with advanced features like AI writing assistance, automations, surveys, and even podcast + RSS campaigns (on higher plans), Beehiiv is clearly built for creators who want to scale their newsletter into a brand.
Who Beehiiv is best for
Beehiiv shines for:
- Independent writers and creators who want to monetize newsletters directly.
- Media-style businesses looking to scale audiences and sell sponsorships.
- Creators who need growth tools built-in (referrals, cross-promotions, paid boosts).
- Anyone frustrated with Substack’s revenue cut and looking for a more creator-friendly model.
Where Beehiiv falls short
While Beehiiv is excellent for newsletter creators, it’s not as strong as a general-purpose email marketing platform. If you need robust ecommerce automations, advanced CRM functionality, or deep integrations with tools like Shopify or WooCommerce, you may find Beehiiv limiting.
Additionally, pricing starts free but scales up as your audience grows so while it’s affordable for small creators, businesses with large lists will pay significantly more as they move into the Scale and Max tiers.
Pricing snapshot (2025)
- Launch (Free) $0/month
- Up to 2,500 subscribers
- Unlimited email sends
- Custom website + newsletter hosting
- Recommendation network
- Custom domains, analytics, API access
- Up to 2,500 subscribers
- Scale starts at $43/month (billed annually, $517)
- Ad Network + Boosts
- Email automations
- Surveys & polls
- 0% transaction fees on subscriptions
- Teams (3 seats), Slack community, human support
- Ad Network + Boosts
- Max starts at $96/month (billed annually, $1,151)
- Everything in Scale
- Remove Beehiiv branding
- Beehiiv AI + sponsorship storefront
- Podcasts & RSS campaigns
- Up to 10 publications
- Unlimited seats, priority human support
- Everything in Scale
- Enterprise custom pricing
- Concierge onboarding, dedicated account manager
- Dedicated IPs + API access
- Dynamic content (coming soon)
- VIP support and exclusive webinars
- Concierge onboarding, dedicated account manager
The bottom line on Beehiiv
Beehiiv is a newsletter-first platform that goes beyond sending emails. It gives creators the tools to not only grow but also monetize their audience in multiple ways. If your primary goal is to run a newsletter-driven business, Beehiiv is one of the best choices on the market today.
Choose Beehiiv if: you’re a creator, writer, or media brand looking for a platform that’s optimized for newsletter publishing and monetization not just traditional email marketing.
7. Flodesk
Flodesk has carved out a niche by focusing on aesthetics and ease of use. Unlike some platforms that overwhelm you with features, Flodesk emphasizes beautiful templates and simple workflows. It’s especially popular with creative entrepreneurs who care deeply about branding and want their emails to look polished.
The pricing is refreshingly straightforward, one flat fee for unlimited subscribers and emails. While Flodesk doesn’t offer the most advanced automations or ecommerce features, it’s perfect for entrepreneurs who value design and simplicity over complexity.
Why people choose Flodesk
Flodesk’s biggest selling point is its flat-rate pricing model. Unlike platforms such as Mailchimp or GetResponse, which scale costs as your subscriber count grows, Flodesk charges a simple monthly fee no matter how big your list gets. That’s a huge advantage for fast-growing businesses that want predictable costs.
But where Flodesk really shines is in visual design:
- Modern, elegant templates that make even simple campaigns look polished.
- Easy customization tools for branding, colors, and layouts.
- Creative elements like countdown timers, video embeds, and galleries.
For entrepreneurs who also sell digital products or services, Flodesk recently added built-in ecommerce tools letting you sell products, subscriptions, or event tickets directly through the platform.
Who Flodesk is best for
Flodesk is a great fit for:
- Small business owners and solopreneurs who want email marketing without a steep learning curve.
- Creative professionals (designers, photographers, coaches, event planners) who value aesthetics.
- Businesses that don’t want to stress about list size costs.
- Entrepreneurs selling digital products or services directly through email.
Where Flodesk falls short
The tradeoff with Flodesk is simplicity over complexity. If you need deep automation workflows, advanced analytics, or ecommerce features like abandoned cart recovery, you’ll likely find Flodesk limiting compared to GetResponse or MailerLite.
Also, while there’s a free plan to test drive the platform, Flodesk doesn’t offer a true free forever plan with unlimited sending. Once you want to actually scale, you’ll need to jump into a paid plan.
Pricing snapshot (2025)
- Free Plan $0/month
- Forms, landing pages, and link-in-bio tools
- Email templates & brand customization
- Audience insights and analytics
- Limited sending + no advanced workflows
- Forms, landing pages, and link-in-bio tools
- Professional Plan $35/month (save 1 month with annual billing)
- Unlimited emails and subscribers
- Personalization with conditional content
- Automated workflows and list growth
- Subscriber preferences and segmentation
- Full analytics + AI-powered send-time optimization
- Unlimited emails and subscribers
- Advanced Plan $59/month (save 1 month with annual billing)
- Everything in Professional
- Unlimited checkouts + payment tools
- Sell digital products, services, or events
- Subscription payments (coming soon)
- Advanced sales analytics + delivery pages
- Everything in Professional
- Custom Plan pricing varies
- Dedicated IP + deliverability consulting
- SOC 2 Type II & ISO 27001 compliance
- API access + enterprise support
- Dedicated IP + deliverability consulting
The bottom line on Flodesk
Flodesk isn’t trying to compete with the automation-heavy platforms. Instead, it focuses on being beautiful, simple, and predictable in cost. If you’re a creative entrepreneur or small business owner who wants emails that impress without the tech headaches Flodesk could easily be your best bet.
Choose Flodesk if: you want unlimited subscribers for a flat fee, love gorgeous design templates, and prefer ease-of-use over endless advanced features.
Who We Recommend
With so many great platforms out there, the right choice really depends on where you are in your business journey and what matters most to you. Here’s a quick snapshot:
For Small Businesses & Beginners
- AWeber Simple setup, intuitive drag-and-drop editor, and reliable deliverability. I personally use AWeber because its AI-powered Newsletter Assistant makes it incredibly easy to draft engaging emails in minutes.
For Ecommerce Stores & Marketers Who Need Advanced Automation
- GetResponse Packed with ecommerce tools (cart recovery, promo codes) and advanced automation. It’s also one of the few platforms with built-in webinar hosting.
For Creators, Coaches & Digital Product Sellers
- Kit (formerly ConvertKit) Built for creators who want to grow an audience and sell digital products without unnecessary complexity.
For Teams That Value Design & Broad Integrations
- Mailchimp Polished templates, an easy-to-use builder, and integrations with nearly every tool under the sun. Great for small businesses that want credibility and flexibility.
For Budget-Friendly Growth
- MailerLite Affordable pricing with plenty of advanced features (A/B testing, AI writing assistant, websites, blogs, and more) baked in. Perfect balance of power and price.
For Newsletter-First Businesses
- Beehiiv A rising favorite among writers, journalists, and media startups. Excellent growth and monetization tools like referrals, boosts, and its built-in ad network.
For Creatives Who Value Simplicity & Design
- Flodesk Flat-rate pricing (no matter how big your list grows) and stunning templates that make your emails look pro-level from day one.
Final Thoughts
At the end of the day, there’s no single “best” email marketing platform for everyone. The real question is:
What are you trying to achieve right now?
- If you’re just starting and want something simple and supportive → go with AWeber or MailerLite.
- If you’re a creator or coach looking to sell digital products → Kit is purpose-built for you.
- If your focus is ecommerce and multi-channel campaigns → GetResponse is hard to beat.
- If design and branding are everything → Flodesk will make your emails shine.
- If you’re serious about building a newsletter business → Beehiiv gives you growth levers other platforms don’t.
The good news? Every one of these platforms offers either a free plan or a trial period. That means you don’t have to guess you can test drive the one that looks right for your goals and see how it feels in practice.
Bottom line: Choose the tool that aligns with your current stage of business, not just where you want to be five years from now. Start simple, grow into advanced features when you’re ready, and remember the best platform is the one you’ll actually use consistently.
FAQ
What is the best free email marketing tool in 2025?
For most beginners, Beehiiv and MailerLite stand out. Beehiiv offers up to 2,500 subscribers with unlimited sends, while MailerLite gives you up to 1,000 subscribers and access to landing pages and websites. Flodesk also has a free plan, though it limits email sending until you upgrade.
Which email marketing software is best for ecommerce?
If you’re running an online store, GetResponse is one of the best choices in 2025. It includes ecommerce-specific features like abandoned cart recovery, promo codes, and sales funnels. Mailchimp is another strong contender thanks to its wide ecommerce integrations.
What is the easiest email marketing platform to use?
For simplicity, AWeber is often the top pick. Its drag-and-drop editor, quick setup process, and AI-powered Newsletter Assistant make it easy for beginners to create professional campaigns without technical skills.
Which platform is best for creators and bloggers?
Kit (ConvertKit) and Beehiiv are built with creators in mind. Kit makes it simple to sell digital products, offer paid subscriptions, and run automations, while Beehiiv focuses on newsletters with built-in monetization tools like referrals and ad networks.
Can I switch email marketing platforms later?
Yes. Most email marketing services allow you to export your subscriber list and import it into a new platform. Many providers, like AWeber and MailerLite, even offer free migration assistance to make the process smoother.What features should I look for in email marketing software?
The most important features depend on your goals, but generally you should look for: easy-to-use email editor, automation workflows, audience segmentation, landing pages and forms, deliverability reputation, analytics and reporting, and ecommerce or monetization tools if you sell online.
