Works Cited for Digital Marketing

Welcome to the research hub for my digital marketing articles. Each guide I publish is backed by trusted sources, expert insights, and up-to-date industry data. Below you’ll find a categorized list of all sources cited, organized by article.

Use the anchor links below to jump directly to the section that matches the article you’re reading.


Jump to Section

  • Digital Marketing in 2025
  • Affiliate Marketing for Beginners
  • Email Marketing in 2025

Digital Marketing in 2025

Referenced in: The State of Digital Marketing in 2025: Trends and Strategies for Business Growth

  • HubSpot. (2023). The state of marketing report 2023. https://blog.hubspot.com/marketing/state-of-marketing
  • Statista. (n.d.). Digital advertising – Worldwide. https://www.statista.com/outlook/dmo/digital-advertising/worldwide
  • Influencer Marketing Hub. (2024). Affiliate marketing benchmark report 2024. https://influencermarketinghub.com/affiliate-marketing-benchmark-report/
  • Litmus. (2024). 2024 state of email report. https://www.litmus.com/resources/email-marketing-trends/
  • Mailchimp. (n.d.). Email marketing benchmarks and statistics by industry. https://mailchimp.com/resources/email-marketing-benchmarks/

Affiliate Marketing for Beginners

Referenced in: Affiliate Marketing for Beginners: The Definitive Edition

  • BigCommerce. (2025). Affiliate marketing 101: What it is and how to get started. https://www.bigcommerce.com/articles/ecommerce/affiliate-marketing/
  • Coursera. (2025). What is affiliate marketing and how to get started. https://www.coursera.org/articles/affiliate-marketing
  • Funnel. (2025). What is affiliate marketing and how does it work? https://funnel.io/blog/what-is-affiliate-marketing
  • Impact Networking. (2025). What is affiliate marketing? (+6 benefits of the model). https://www.impactmybiz.com/blog/benefits-of-affililate-marketing/
  • Investopedia. (2025). Affiliate marketer: Definition, examples, and how to get started. https://www.investopedia.com/terms/a/affiliate-marketing.asp
  • Lemlist. (2025). 6 major benefits of affiliate marketing in 2025. https://www.lemlist.com/blog/benefits-of-affiliate-marketing
  • Outbrain. (2025). What is affiliate marketing – is it worth it? https://www.outbrain.com/blog/affiliate-marketing/
  • Shopify. (2025). What is affiliate marketing? Everything you need to know in 2025. https://www.shopify.com/blog/affiliate-marketing
  • Wikipedia. (2025). Affiliate marketing. https://en.wikipedia.org/wiki/Affiliate_marketing

Email Marketing in 2025

Referenced in: The State of Email Marketing in 2025: A Comprehensive Analysis

  • Mailchimp. (n.d.). Email marketing benchmarks and statistics by industry. https://mailchimp.com/resources/email-marketing-benchmarks/
  • AWeber. (2024). 2024 small business marketing email statistics. https://blog.aweber.com/email-marketing/email-marketing-statistics.htm
  • Litmus. (2024). 2024 state of email report. https://www.litmus.com/resources/email-marketing-trends/
  • HubSpot. (2023). The ultimate guide to email marketing. https://blog.hubspot.com/marketing/email-marketing
  • Campaign Monitor. (2024). Email marketing trends and best practices. https://www.campaignmonitor.com/resources/guides/email-marketing-trends/

Notes

This list will be updated as new articles are published.

Some sources are cited in multiple articles and may appear under more than one section.

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